On Target Consumer Traffic
Innovative marketing solutions that are rich, dynamic, flexible & produce conversions.
Since 2004
GSB delivers “On-Target” consumer traffic by blending our wide data network with our innovative technologies and proprietary methodology. We provide consultative analytics and customer focused solutions. Licensing INTELLI-LINK and using it to identify and leverage intersections across both our proprietary subscriber data and our licensed data sources we are able to produce a quality dataset and design the marketing tools to delivery your message, to ensure it is received through the channel which produces the highest conversions. The results are improved identity resolution and greater insight into the social and business profile of the subscribers which will lead to an incrementally higher conversion rate.
Over 240+
Million Consumer Profiles
Multi-Source Data Refreshes
Over 120 billion compliant online & off-line data points from dynamically changing sources including:
WHY CHOOSE GSB
We license INTELLI-LINK®️ to combat the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices – aka the Internet of Things (IoT)
INTELLI-LINK®️ addresses these challenges with innovative interrogation and linking technology. INTELLI-LINK®️ analyzes a consumer’s presence, frequency and recency across compliant data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans – and – multi-source contact details enable consistent omni-channel cross media marketing. Early results have exceeded expectations from individualized messaging for social media marketers to enhanced geo-fencing, reachability & media mix for Big Box Retail.
Diverse Data Integration GSB filters and cleanses over 120 Billion Data Points using proprietary data quality and hygiene services. Our data is fully compliant and: Comes from a Variety of Sources: On-line, Off-Line, Digital and Transaction Represents a Wide Range of Interests: Consumer Finance, Health Care & Insurance, Auto VIN & Insurance, Charitable, Political, Education, Retail, Plus… Contains Deep Consumer Insight: Demographic, Psychographic, Geo-Fencing, Omni-Channel Contacts, Internet Behavior, Loan/Insurance Applications, Auto VIN, Driver’s License, Device ID’s, Scores & Ranks & and much more.
We complete a full rebuild of over 150 million fully compliant US consumer profiles each month by filtering the freshest data through stringent quality checks & innovative linking methodology. Over 1/3 of the GSB Consumer Profiles are multi-source verified and “Hard to Find” in traditional credit or consumer sources. We then apply advanced analytics to create measures, scores and ranks that enable better segmentation and audience targeting.
GSB understands that no matter how much we do, each marketer’s needs are different. Hence, we have a consultative and analytic approach to understanding a client’s specific needs and to build solutions that deliver the greatest client-focused value.
We also work closely with clients to identify data points that match their objectives, to verify that match, and to offer custom analytics that continuously optimizes value.
We know that our solutions generally feed our clients’ monthly marketing processes and our performance impacts overall effectiveness. That is why a focus on service levels, speed and responsiveness is integral to our culture. Finally, all clients have different technology and marketing execution platforms. So, we offer flexible options for licensing as well as various methods for data delivery.