About Our Company
Global Subscriber Base Inc., is a data company which has proprietary subscriber data and licenses over 240 million consumer records. GSB not only licenses data but also appends and verifies and validates records. Using technology and data GSB maintains a 90 day digital and lifestyle footprint on its subscribers. The information collected and appended to each subscriber record is used to determine lifestyle trends and project future social and buying behaviors of its subscribersbase. GSB also has complete fulfillment through; email, mobile, search, social media, and telecommunications.
Our Committment
“We know that marketing is multi-faceted and we strive to deliver high value with low maintenance. To that end, we adapt to your needs and our team works as an extension of your business. We are on-call to proactively deliver as promised and to rapidly address opportunities.”
Craig Shults — Founder & CEO
Over 240+ Million Consumer Profiles
INTELLI-LINK®️
INTELLI-LINK®️ analyzes and scores a consumer’s presence, frequency, and recency across compliant on-line and off-line data sources and channels. GSB also offers Custom “LINKAGE” solutions incorporating client data and files and your own “Custom GSB Marketing Mart”
Multi-Source Data Refreshes
Over 120 billion compliant online & off-line data points from dynamically changing sources including:
- Email Addresses
- Cell Phone & Carrier
- Date of Birth
- Auto/VIN
- Online Surveys & Loan Applications
- Property/Mortgage
- Voters
- Other: Biker, Smokers, Veterans, Plus
- Demographic, Psycho-graphic, Census & Econometric
GSB Solutions
Are custom designed and delivered via a variety of platforms including:
- Bulk File
- Iterative Match/Append
- API’s and
- Marketing Lists
Data-DETECTIVE™ helps clients recover lost audience, “Tune-up” their own marketing databases and files, and append our data for increased consumer insights.
Data Maintenance Steps
1. Add new records and attributes
2. Update, enhance & verify
3. Purge aged/unverified data
4. Move age/unverified to Suppression Files
Source Data Hygiene & Data Quality Checks
All data goes through multi-level stringent compliance and quality checks at the file, record and attribute levels.
Introducing INTELLI-LINK®
We've licensed INTELLI-LINK® to combat the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices – aka the Internet of Things (IoT). INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology.
INTELLI-LINK® analyzes a consumer’s presence, frequency and recency across compliant data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans – and – multi-source contact details enable consistent omni-channel cross media marketing.
Early results have exceeded expectations from individualized messaging for social media marketers to enhanced geo-fencing, reachability & media mix for Big Box Retail.
Diverse Data Integration
GSB filters and cleanses over 120 Billion Data Points using proprietary data quality and hygiene services. Our data is fully compliant and:
- Comes from a Variety of Sources: On-line, Off-Line, Digital and Transaction
- Represents a Wide Range of Interests: Consumer Finance, Health Care & Insurance, Auto VIN & Insurance, Charitable, Political, Education, Retail, Plus…
- Contains Deep Consumer Insight: Demographic, Psychographic, Geo-Fencing, Omni-Channel Contacts, Internet Behavior, Loan/Insurance Applications, Auto VIN, Driver’s License, Device ID’s, Scores & Ranks and much more.
Innovative Technology
We complete a full rebuild of over 150 million fully compliant US consumer profiles each month by filtering the freshest data through stringent quality checks & innovative linking methodology.
Over 1/3 of the GSB Consumer Profiles are multi-source verified and “Hard to Find” in traditional credit or consumer sources.
We then apply advanced analytics to create measures, scores and ranks that enable better segmentation and audience targeting.
Custom Designs
GSB understands that no matter how much we do, each marketer’s needs are different. Hence, we have a consultative and analytic approach to understanding a client’s specific needs and to build solutions that deliver the greatest client-focused value.
We also work closely with clients to identify data points that match their objectives, to verify that match, and to offer custom analytics that continuously optimize value.
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PHONE
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HOURS
Monday to Friday
10:30am-4:30pm Western time