Our Resources

GSB Marketing Solutions & Databases

At GSB we specialize in delivering innovative and tailored marketing services that propel businesses to new heights. With a keen understanding of market dynamics, consumer behavior, and emerging trends, we craft comprehensive strategies that resonate with your target audience. From compelling digital campaigns that harness the power of social media and SEO to captivating traditional marketing approaches, we provide a full spectrum of solutions to enhance brand visibility and engagement. Our team of creative minds collaborates seamlessly to design and execute campaigns that not only meet but exceed expectations, ensuring measurable results and a strong return on investment. Partner with us to unlock the true potential of your brand through strategic and impactful marketing endeavors.

Data Management & Monetization

GSB has its own proprietary data management datafiles and it licenses more than 240 million consumer records. GSB licenses its data to businesses as well. GSB will consider licensing data from new vendors if the data holds to standards in a data integrity test and shows the ability to perform in campaigns or for append purposes. This is how we
 utilize  data management for monetization.
GSB keeps monetization in mind with each data record the underscore is of course data capture, acquisition and retention. Having an extremely low unsubscribe rate is one of the standards by which GSB measures its success. It is not just about monetizing a record but also keeping the ability to maintain contact with each record is a priority for GSB.

Future buying Trend Analysis

GSB keeps a 90 day digital footprint for each subscriber in its database. Each subscriber is measured from hotline to legacy on a monthly basis any record that does not have any response rate for more than 90 days is marked for non deliverable until the subscriber is acquired again through services or a data license. GSb is not interested in unsubscribers, complainers, or bounces. Therefore any record that ages over 90 days is purged from the system and then the primary fields are set for an append to correct the record with new deliverable properties. By tracking where subscribers have gone it is an easy step to project where they will be headed. GSB regularly runs a double opt-in program through newsletters and surveys to increase conversions and response rates for offers.

Data Verification & Appendage


Data verification and appendage
 are crucial processes in ensuring the accuracy, reliability, and integrity of information within various systems and databases. Data verification involves the systematic examination and validation of data to confirm its accuracy and consistency. This process often includes cross-referencing data against trusted sources, running integrity checks, and identifying any discrepancies or errors that might have occurred during data entry or transmission. By verifying data, organizations can minimize the risk of making decisions based on faulty information, which could lead to inefficiencies, poor judgments, or even legal or financial repercussions.

Email Services

GSB offers very robust and compliant email services.
We mail out much more than just offers. We email out newsletters, surveys and receipts and POS verifications. These services allow us to keep an extremely high delivery rate. Our unsubscribe rate is below 1% and our retention rate of data is extremely high. We are not in the business of over emailing to subscribers and we communicate with our subscribers to ensure they are receiving the proper amount and types of communications. There is a delicate balance to properly matching offers to subscribers and keeping maximum exposure for the subscribers to the campaigns and matching conversions without jeopardizing the data file to unnecessary losses.

SMS & MMS Services

GSB offers a complete variety of SMS and MMS
 mobile marketing campaigns. From basic text to integrated pictures and videos. All of our campaigns are compliant and delivered after permission passes are made. This allows the subscriber to at least have basic information about what to look for and receive the information in a timely manner.

Targeted Pay Per Click (PPC Campaigns)

At GSB, we possess a remarkable expertise in crafting and executing highly successful PPC campaigns on both Google and Bing platforms. Our team’s deep understanding of these advertising ecosystems, combined with data-driven strategies, enables us to consistently deliver exceptional results for our clients. From meticulous keyword research to compelling ad copy creation, we ensure that every facet of the campaign is optimized to maximize clicks, conversions, and ROI. Our proven track record of driving targeted traffic and achieving measurable outcomes underscores our proficiency in leveraging the power of PPC to propel businesses towards their goals. Partner with us to unlock the full potential of Google and Bing advertising and experience firsthand the impact of a well-crafted and meticulously executed PPC campaign.

Organic Search Marketing

We possess a remarkable prowess in leveraging the power of organic search through search engines and social media platforms. Our skilled team of experts is well-versed in crafting effective strategies that not only enhance our online visibility but also drive meaningful engagement. Through meticulous keyword research, content optimization, and technical finesse, we ensure our presence ranks prominently in search engines, such as Google, Bing and Yahoo, drawing in relevant organic traffic. Additionally, our adeptness in harnessing the dynamics of social media channels, like YouTube, Facebook, Instagram, TikTok, and others, enables us to cultivate authentic connections with our audience, facilitating the organic spread of our message and brand. We currently manage campaigns for: Google, Bing, Yahoo, YouTube, Facebook, Instagram, and TikTok. With a commitment to staying updated on the latest trends and algorithms, we continually adapt our approaches to ensure optimal outcomes in the ever-evolving digital landscape.

Direct Sales Through Call Centers

GSB also offers complete call center services to add lift to any campaign including calling partials. These services can increase conversions or perform added upsells that would have been missed if only a digital campaign was performed. We have fully integrated call centers with highly trained professional operators to fulfill almost any need your business may have.

Direct Mail

While costly and largely forgotten about, many businesses believe the mailbox is dead. This is untrue in recent years the mailbox has proven to be very effective especially with certain types of subscribers. GSB specializes in targeting those subscribers with messages that are tailored per campaign and will open and respond to your message. This strategy has proven to increase even digital campaigns when coupled together.

Saturation Marketing Campaign

GSB’s most popular product is its saturation marketing campaign which delivers your message or offer through various channels in multiple ways to ensure the highest conversion rates on a per offer vs subscriber basis. By integrating and combining the offers we are able to deliver your marketing materials to subscribers who may choose in which way they do business with you.

In House Digital Network

GSB offers a state of the art network that tracks and measures campaigns and also allows for publishers to choose a variety of messages and creative assets that are proprietary to GSB and not send offered by other agencies. This network allows for your message to be seen by subscribers you might otherwise have missed and it comprises traffic from email mobile and banners.

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