Data management and Monetization

GSB has its own proprietary data management datafiles and it licenses more than 240 million consumer records. GSB licenses its data to businesses as well. GSB will consider licensing data from new vendors if the data holds to standards in a data integrity test and shows the ability to perform in campaigns or for append purposes. This is how we

utilize  data management for monetization.

GSB keeps monetization in mind with each data record the underscore is of course data capture, acquisition and retention. Having an extremely low unsubscribe rate is one of the standards by which GSB measures its success. It is not just about monetizing a record but also keeping the ability to maintain contact with each record is a priority for GSB.